McCall Tire Service

A company down it's bare minimum reached out for one last try to revitalize their business. McCall was losing business do to competition and a bypass built that routes people away from their location. A rebrand was in order. I created a mascot sale brand of with a retro feel going back to their roots of when father owned the business. Since creation business has grown 48% in 12 months. Created logo, brand guide, email, business cards, vehicle wraps, environmental graphics, uniforms, and web banners.