Operation Christmas Child Annual Ad Campaign
While working with Operation Christmas Child I had the privilege to create the ad campaign that would run annually. This campaign would set the tone for all the marketing materials, POP displays, digital ads, emails, and events. Being it’s a charity that reaches children I wanted the campaign to be playful but still reach the adult donors that provide the items to the children. The patterns are the brand’s red and green festive coloring while resembling the patterns found in many of the countries that are reached by this charitable organization. Project included overall ad campaign direction, posters, bookmark, brochures, DVD, portfolio, mailers, digital assets, social media assets, web site, and downloadable materials.
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